In an age when our planet and fellow humans need us more than ever, we have decided to make the ethos of our brand as transparent as possible. We are a Fairmined Gold licensee and only source gemstones from trusted, open supply chains. We have also implemented many changes in the studio to ensure the making process is as environmentally friendly as possible.

Our vision is to create a fair and equal world for all, especially those involved in creating the Ellie Air collections, making sure they benefit fairly. We are aiming for a healthy planet which the jewellery industry plays a positive role in protecting for future generations.

Our mission is to run a sustainable business which minimises its impact on the planet by producing jewellery responsibly and from known origins. We encourage our customers and surrounding community to make positive changes in their own lives, inspiring them with the story behind our brand and jewellery.

At the core of Ellie Air is charitable giving, we find ways to give back to those less fortunate than ourselves. We are a member of 1% For the Planet and a Gem Legacy Partner.