The Ellie Air Story

Ellie Air is a contemporary fine jewellery brand that celebrates the romance of the past with beautiful bespoke design. Our founder Lauren reawakens the historic concept of the Family Jeweller for a new generation. Our designs are hand-crafted in-house and combined with the traditional skill and expertise of craftsmen in the UK.

We love to hear your stories and share in your memories. Whether you are looking for a one-of-a-kind engagement ring, wedding bands, a special gift or a piece for yourself we believe bespoke jewellery can only flourish when a partnership is forged between jeweller and client, no matter where you are in the world. To us, you are not just a number, but a new relationship at the heart of our bespoke experience.

Our permanent collections often revisit symbols of the past, including traditional family signet rings, updating them for the modern era with our signature star-shaped diamond and gemstone settings. Every piece is designed to be a contemporary heirloom full of memories ready to be passed on to the next generation.


Ellie Air, originally based in East London, relocated to the Jurassic Coast in 2019. Every piece of Ellie Air jewellery is designed and hand-crafted by Lauren and her team in Dorset, England. Beautiful precious gemstones and unique diamonds are hand-selected to meet your vision of the perfect jewellery piece, with an ever-present commitment to quality and ethics.

“Ellie Air is my vision of where creative fine jewellery and a passion for gemstones meet engineering, mathematical precision and striking minimalism. I design timeless jewellery for women who want something special in their lives for years, decades and generations to come. By revisiting the concept of the Family Jeweller, I hope to encourage women to step away from throwaway culture and embrace something that lasts a lifetime,” Lauren, Founder and Designer, Ellie Air.

Lauren is a member of the Fair Luxury team, a group of volunteers within the jewellery industry advocating for change.