Our Ethos

In an age when our planet and our fellow humans need us more than ever, we have decided to make the ethos of our brand as transparent as possible.

Ellie Air is a Fairmined Gold licensee, our licence number is GB30041. We became Fairmined licensees in the autumn of 2018.
​We are an ambassador of Fairtrade ​Gold in association with Fairtrade, and part of the Fairtrade Goldsmiths Registration Scheme, our reference number is R1402.

We have a policy to ensure all precious metals used in our jewellery are either certified recycled, Fairtrade or Fairmined. This policy means that we buy Fairmined and Fairtrade gold, using it within the studio and within our pieces so that we can create and prove that your jewellery has been made in a fully transparent, traceable way.


The gemstones we source for our designs are always from suppliers who have direct contact with their mines and cutters, to ensure that they are from conflict-free zones and that labourers are treated fairly. We strive to source stones that come primarily from Northern America and Australia, and in some cases from Asia and Africa where we can confirm they come from a responsible mine and cutter.
​The diamonds we use in our jewellery are strictly from suppliers who are part of the Kimberley Process and we have access to Canadian and Australian diamonds should you desire a diamond that is traceable from mine to cutter to finished product. We are also able to source reclaimed diamonds and would be happy to find you your dream diamond.
Please note that we do not work with lab-grown or imitation diamonds.

We have close relationships with gemstone dealers who work directly with the miners, mines and cutters, and the same with Fairtrade and Fairmined gold suppliers, so that your jewellery can be 100% traceable from mine to the finished piece.



Every piece of jewellery is made by Lauren or a member of the Ellie Air Jewellery team in our workshop in Dorset, near the seaside. We do not import any products made from outside of the U.K. and the only services we may outsource are stone setting, casting, polishing or hallmarking, which are all completed by trained professionals in Hatton Garden, Birmingham's Jewellery Quarter and Brighton.

All our packaging is now completely plastic-free and fully recyclable. We're working hard to make sure that it all comes from recycled goods, too.

We have been working hard to minimise the use of toxins in our workshop to a point of almost nil and to make the business paperless where possible. We already recycle, repurpose and reuse any plastics and non-biodegradable products and carefully dispose of any hazardous products that must be used during the making of our jewellery and always recycle those materials when they are present in the workshop for any other purpose. Our workshop is now run on renewable energy.

At the beginning of 2021 we took our Fair Luxury Pledge to become a B Corporation. The Fair Luxury Pledge is a pledge that individuals and businesses in the jewellery industry can take to improve their ethics and solidify their responsibilities. By become a registered B Corporation Ellie Air will be heavily assessed in every corner of the business to make sure that the business is run fairly, our customers are treated properly, and that our products and supply chains are as transparent and ethical as possible. We are Pledge #9.

If you have any questions, or suggestions on how we can do even better, please get in touch.