Certified B Corp

 

In April 2022, we became a Certified B Corporation business!

It was a year-long process that examined everything from the materials we use down to menial day-to-day tasks like recycling and which energy suppliers we use. We are incredibly proudto have achieved this certification. 

Ellie Air is a proud Fairmined licensee, also working with recycled precious metals, and only using quality gemstones and diamonds from totally transparent supply chains. This transparency is key. The combination of an ethical supply chain and responsible business practices with timeless fine jewellery design and craftsmanship means Ellie Air is protecting our future whilst respecting our past.

Our Score

What is a B Corp?

B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance people, the planet, and profit. Excitingly they are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

It's so much more than just 'another certificate', it holds a huge amount of accountability behind it and all businesses must re-certify after 3 years, following the same rigorous assessment as the first time. B Corp is a commitment to using business for good.

 

Why we're a B Corp

Responsibility and fairness have always been of utmost importance to Lauren, the founder of Ellie Air, whether that's in her personal life or through the business. She felt a sense of responsibility and purpose to address and change how the business operates, and along with the support of the Fair Luxury Pledge in 2021 during the third lockdown, we set off on our journey to become a B Corp.

During a year-long process, we reviewed the entire business - from where our materials were sourced, to studio practices, to how we recycle our paper and which charities we donate to - and in early 2022 we were awarded the certification with a score of 99.0. This is a great score as the minimum requirement to certify is 80.0, so we're really excited about it!

 

Why is it so important?

Certifying as a B Corp business means that we are now being held accountable for our responsibility, it means that when we say we'll donate a portion of proceeds to charity, or that our materials are from a short, transparent supply chain you can trust us.

The certification was just the beginning of our long-term aim to not only make the business more responsible but also change the industry from the inside out. Lauren is a volunteering member of Fair Luxury, a group of industry professionals wanting to make a movement towards a fairer jewellery world and Ellie Air becoming a B Corp strongly aligns with this.

We invite you tofollow along on our journey to a better jewellery industry!

Learn more about B Corps here.