In April 2022 after a year-long process that forensically examined our entire business Ellie Air was proud to become a Certified B Corporation business.
What is a B Corp?
B Corporations are businesses that meet the very highest standards of verified social and environmental performance, public transparency and legal accountability to balance people, the planet and profit. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
B Corp is so much more than 'just another certificate', it means that we are consistently held accountable for our business practices and all B Corp businesses must re-certify after 3 years, following the same rigorous assessment as the initial certification. B Corp is a commitment to using business for good.
Why are we a B Corp?
Responsibility and fairness have always been of utmost importance to Lauren, Ellie Air's founder, both in her personal life and her business. She felt a keen sense of responsibility and purpose to address and improve how the business operates, and with the support of the Fair Luxury Pledge in 2021 during the UK's third Covid-19 lockdown, we set off on our journey to become a B Corp.
During a year-long process, we reviewed the entire business - from where our materials were sourced, to studio practices, our utility suppliers, how we recycle our waste and which charities we donate to - and in early 2022 we were awarded the certification with a score of 99.0. We were particularly proud to receive such a high score as the minimum requirement to certify is 80.0. Our efforts to live up to B Corp's expectations actually saw us surpass the baseline for entry, which ultimately benefits people and our planet!
Why is it so important?
Certifying as a B Corp business means that we are consistently held accountable for our business practices. It means that when we say we'll donate a portion of proceeds to charity, or that we buy our materials from a short and transparent supply chain you really can trust that we're actually doing it.
Our B Corp certification was just the beginning of our long-term aims to not only make Ellie Air more responsible but also to try to positively change the jewellery industry from the inside out. Our founder Lauren is an active volunteer member of Fair Luxury, a group of industry professionals striving together to build a fairer jewellery industry.
We believe in a fairer, more sustainable future for our industry and we're working hard to achieve it.