This year started with full promise and has done nothing short of living up to expectations; from a new fine jewellery collection to an overhaul of the brand, to winning the Adorn Insight Award.
The new logo and branding, along with the new website, was launched in June.
After being selected as one of the Kickstart Top Ten at this year's International Jewellery London, it was a great pleasure to receive the Adorn Insight Award from Juliet Hutton-Squire and Maia Adams at www.adorninsight.com.
As part of IJL's Kickstart Ellie Air Jewellery launched the new fine jewellery collection Firma in September, featuring a design inspired by an antique signet ring that Lauren found at the beginning of the year.
During the summer the wonderful Lara Elliott shot a video in and around the Ellie Air studio, showing how your bespoke jewellery is made by hand, just for you.
I moved house about a month ago, and with it came my studio. It's now set in a really love bright white space where I can sit in the sun and work away listening to the church bells chime!
It's now really central in London and I can get to Hatton Garden in four minutes! The dream.
I'm still working out where everything goes and need to buy a few more bits of furniture to make it really work, but I'm getting there; there's always room for improvement! What do you think of my little corner?
Ellie Air Jewellery has been selected by The BJA and IJL as one of this year's Kickstart Top Ten. Kickstart is an amazing opportunity for young designers to establish their brand at IJL, also winning a bursary towards their stand, top tips from people within the trade and the chance to win the People's Choice Award.
I'm really grateful to have been selected and can't wait for the trade show in September, but have a lot of work to do before then! We had our first group of workshops last week, and it was really inspiring, not only to meet everyone but to learn how to be better, and what to aspire towards within your brand.
Firma, Italian for Signature, a collection yet unannounced, will be launched during IJL, but expect sneak peeks of it during August in the run up to the show! It's all about signet rings and personal initials, black and white diamonds and rose gold.
The People's Choice Award is a voting platform for the public, where you can choose your favourite of the Top Ten jewellers and the winner will receive a free stand at next year's IJL show. I would really appreciate it if you could take one minute of your time to make your vote!
Franny and Filer is Ellie Air's newest stockist in Chorlton, Manchester.
Excitingly, they're the first stockist to stock all four colour ways of the Tesoro collection, and the new rings, and also stock a few pieces from the Alchimia collection, like the Russian Ring, Russian Bangle and Triple Band Necklace.
I'm really excited to be stocking them as they have a few jewellers that I'm really inspired to be next to, such as Lindsay Hall and Anne Morgan!
I've got some really exciting news to share with you next month, but I'll leave you guessing for now.. I'm off to BCTF at the end of next week so have a lot of getting ready to do! Who will I see there?
We've been getting really excited over here at Ellie Air HQ recently about a few new things!
Introducing: The new Tesoro ring design, and new colour ways!
It's almost Spring, and what better way to wish winter away with some vivid colours, like yellow gold plating with bright pink tourmalines and rose gold plating with deep blue sapphires. Alongside the lime green of a peridot and the flashes in a moonstone, this collection is becoming lively and and will be fun to collect your favourite pieces!
See the whole collection here.
Also introducing: The new designs added to Alchimia!
The Half Disc Rings have been consistently popular since the launch of Alchimia during Fashion Week last year, that we've decided to launch the same style in a few new designs; earrings and bangles!
See the whole collection here.
When I'm on holiday I love to explore and discover and to learn things about the city I'm in. I'm not one much for sitting round and watching the world go by, so knowing that our holiday weekend was looming, last week I set out to find some fun things to do while we were in Bruges. I'll let you in on a few things; I love chocolate, and I love jewellery, and it seems that Belgium caters for people with these two tastes, allegedly being one of the first places to cut diamonds, with the centre of the Diamond world now in Antwerp, and selling exponentially delicious amounts of marvellously incredible chocolate...
Anyway, Bruges sell a combi-ticket for the Diamantmuseum and Choco-Story (a chocolate museum), and I can tell you we were straight on that bandwagon.
At the Diamond Museum we read about the history of Venetians bringing the diamonds to Bruges to be cut, the Diamond trade being moved away to Amsterdam before now settling in Antwerp, the history of mining stones in Africa, from the first days of blood diamonds to the Kimberley Process which now stops the use of conflict diamonds in jewellery. We were shown the use of diamonds in industry (about 80% of diamonds are used for machinery and cutting diamonds), as well as diamonds in jewellery (where the other 20% go). Down in the basement of this beautiful medieval building was a demonstration on how to cut diamonds, from their original un-cut state, to a brilliant round diamond (we weren't, sadly, shown the process from start to finish on one diamond, as we would have been there for days..). The mathematics and science of it all blew my mind, but not so much as the historian giving the demonstration fluently in three different languages! I came away from the museum a very happy, giddy girl, and can't wait to delve into a Diamond Grading course.
And for those who are wondering about Choco-Story, they give you free chocolate when you buy your ticket and I'll let you imagine the rest...
Alchimia Cinetica is finally here.
Launched on February 2nd, this collection encompasses minimalism, movement and mixed metals. Italian for Kinetic Alchemy; the conversion of metal into gold, depending on movement for its effect.
Handcrafted in 18ct mixed golds, these pieces revolve around the stones of your choice; white sapphire or diamond. Kinetic energy lends itself to the beautiful movement of these fine designs; minimal, innovative and desirable.
White Sapphire & Diamonds are the given options for this collection, however as every Ellie Air piece of jewellery is created by hand from start to finish, it's possible to have your favourite or chosen stone set in these designs, simply get in touch and we'll get the ball rolling!
See the whole collection here. And one quick mega thank you to the wonderful and talented Holly Booth for the photos and videos for the new collection!
Yesterday I had the absolute pleasure of working with Holly Booth again. As a friend as well as a very talented photographer who has shot all Ellie Air's past collections, we had a great day shooting the new collection, eating pizza and discussing the pros and cons of social media!
I loved seeing Holly's new studio, above Ink & Thread in Derby, the space is huge and has a lot to offer. Sadly as jewellery is impeccably hard to photograph we stuck to white backgrounds and black t-shirts, but she has an array of backgrounds, a huge imagination and lots and lots of sparkly sequins to play with. Maybe for the next collection I'll incorporate these sparkles into the imagery!
Now that the new collection is ready, it'll be a few days before the photos are back from Holly and you can all get a sneak peek!
Today I went to the V&A with one of my dearest friends, and fellow jewellery lover! We spent almost two hours looking at the jewellery on show; if you've been before you'll realise that's quite a long time considering the room is about 20m²!
The contemporary jewels never seem to grab my attention as much as the old, so we started in the corner of jewellery from around 300BC. It blows me away not only how intricately and well made they are, but also how 'on trend' they are now; ancient styles that have been mimicked by the likes of Cartier and Tiffany!
We moved slowly around the room looking at every piece, one by one, until my eyes clapped on a ring from circa 1600AD. I couldn't look away, it was so stunning! Old cut triangular and square rock crystals set in a gold ring. Sadly there were not many details available about the ring, but I drew some sketches and wrote down everything there was to know, and in the book shop I was lucky enough to find a photo of it!
I'm going to store this beauty away in the back of my mind, and one day if I stumble across those old cut rock crystals I'll have to make myself one similar.
the ring...is a masterpiece of the Renaissance goldsmith. It combined the precision of the sculptor with the taste of the painter." Pierre Woeirist